Glenferrie Dental
(The Client)
Glenferrie Dental is an award winning dental clinic renowned for their comprehensive services and in particular, their advanced implant solutions like All-On-X treatments. The clinic is dedicated to providing thorough and compassionate care using state-of-the-art equipment and the latest technologies.
(The Task)
As the Social Media Manager, I led the development and execution of a multi-channel digital marketing strategy to enhance the clinic's online presence. My primary focus was promoting their All-On-X treatments through engaging social media campaigns. Additionally, I contributed to out-of-home advertising, print materials, email marketing (EDMs), and website design to drive patient engagement.
Results
01 (Paid Social)
Increased paid digital ad campaign leads by 120% within a 2 month period, significantly boosting patient inquiries and conversions.
02 (Paid Social)
Generated a 30 % increase in high-ticket sales for All-on-4 dental implant treatment (valued at 30K per patient) within a 1 year period through paid social media activity and implementing intuitive customer journey mapping.
03 (Google Reviews)
Increased Google star review ratings by 35% over a 2.5 month period through an in-house promotional campaign.
04 (Web)
Improved average time on pages from 1 minute to 2.5 minutes. Reduced bounce rate from 70% to 52% and increased click-throughs on primary CTAs from 1.2% to 3.8%, driving more users towards booking and service inquiries.