Victoria Floratos Studio
(The Client)
Victoria Floratos' Studio is a Melbourne-based contemporary artist renowned for her intricate sculptures and art pieces crafted from delicate eggshells. Her work delves into motifs and themes that explore the nuances of life's interruptions
(The Task)
In my role, I led the comprehensive development of the studio's brand identity, encompassing social media strategy, print collateral, and website design. My responsibilities included creating cohesive visual narratives across platforms, designing promotional materials and developing a user-friendly website to showcase the studio's unique artistic direction.
Results
01 (Organic social)
Provided creative consulting and content direction for emerging artist Victoria Floratos. Developed a series of high-quality promotional videos used across digital channels and gallery communications.
02 (Branding)
Crafted a cohesive brand identity system including logo design, business cards, exhibition flyers and internal document templates. Each asset was designed to reflect the client’s artistic tone and values, ensuring consistency across touchpoints.
03 (Web)
Attracted 3,000+ visitors in the first year, with an average time on site of 1 minute and 30 seconds and a reduced bounce rate of 35%. Increased click-throughs on key CTAs by 3.0%, steadily growing enquiries and brand awareness despite minimal paid media spend.
04 (PR)
Secured 3 gallery placements and 3 showroom opportunities for the client, expanding their presence across Melbourne’s design and retail landscape.This has also amplified brand visibility through organic social media and community newsletters, enhancing audience reach and reinforcing brand positioning.